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Orange Door Atelier Book Club

A curated collection of books exploring the evolving world of luxury, culture, hospitality, design, innovation, and the art of living. Selected to inspire thoughtful dialogue and deeper understanding, each title offers unique perspectives on the ideas shaping contemporary luxury and global society.

Luxury Atelier The Seven Senses of Extraordinary by Anna Pietraszek
"True luxury begins within and is felt in every detail of life" 

 LUXURY ATELIER:

The Seven Senses of The Extraordinary

 

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A BLUEPRINT FOR LUXURY THROUGH THE SEVEN SENSES

 

True luxury is never accidental. It is intentional, unmistakable, and unforgettable.

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The Luxury Atelier reveals what truly makes an extraordinary brand, not simply exceptional products or impeccable service, but the ability to awaken the senses, stir emotion, and create a lasting impression.

Through the Seven Senses of the Extraordinary, this book explores how taste, scent, sight, sound, touch, space, and emotion come together to shape perception, inspire desire, and build enduring brand devotion. These are the invisible forces behind the world's most iconic luxury brands, destinations, and lifestyles, transforming every detail into meaning and every interaction into something unforgettable.

More than a framework for branding, The Luxury Atelier is a celebration of how the seven senses define luxury in every aspect of life. They elevate the ordinary into the exceptional, turning beauty into memory, craftsmanship into feeling, and moments into stories that remain long after they have passed.

For visionaries, founders, creators, and tastemakers, this book offers a new understanding of luxury, not as something to own, but as something to feel, remember, and carry with you long after the moment is gone.

About the Author 

Anna Pietraszek
Anna Pietraszek, Ph.D., is Director of the Pino Global Entrepreneurship Center and a faculty of Marketing at Florida International University's College of Business, where she teaches luxury and brand strategy, digital engagement, global management, and entrepreneurship.

A case author and impact contributor for Harvard Business Publishing and Ivey Publishing, she writes teaching cases on innovation, leadership, and transformation across the global luxury, hospitality, and entrepreneurial sectors. She co-designed several of the College's flagship experiential learning programs, including the Luxury Incubator Project for the MBA program and the Faculty Experiential Immersion in Thailand.

She is also the founder of Orange Door Atelier, a luxury brand storytelling and public relations studio specializing in brand positioning, media relations, and experiential campaigns for luxury hospitality brands, destinations, and consumer labels, with a presence spanning Miami, New York, Napa, Los Angeles, and Madrid.

Life is a graceful unknown, and the true art of living reveals itself in its most beautiful moments.

Orange Door Atelier

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Miami | New York | Los Angeles | Madrid 

© 2026 Orange Door Atelier.
All rights reserved. No part of this material may be reproduced, distributed, transmitted, or used in any form without prior written permission from Orange Door Atelier, except as permitted by applicable law.
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